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Spirit Magazine, July 2008

The world’s most famous babies turn 25 this fall, and they haven’t aged a day. Cabbage Patch Kids hit the quarter-century mark Sept. 9. To celebrate, Play Along will release a set of retro dolls that sport the same hairstyles, features, and clothes of the originals.

First released in 1983, Cabbage Patch Kids quickly became a national craze, even landing on the cover of Newsweek. The world’s first customizable dolls, the Kids came in a variety of different styles, allowing customers to mix-and-match their doll’s hairstyle, eye color, and skin tone as they pleased. The dolls reportedly brought in more than a billion in sales from 1983 to 1985 alone. Other toy manufacturers took note, and in the decades since have applied the create-your-own-doll gimmick to everything from Build-A-Bears to the Internet-based My Twinn doll, made to resemble a photo of the child who orders it.

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